Tuesday, February 20, 2007

How BIG (or little) do you value yourself?

A very good friend of mine has been given the opportunity to speak in front of one of the largest financial companies in the United States for their leadership program. The speaking engagement is for half a day and this will without a doubt launch his career to a new level.

In the past he has received a few thousand dollars for his presentations and so in his mind this was to be no different. BUT...just the other day the company sent him a copy of the PO for his services and the total was signifcantly more than a few thousand dollars!

He immediately called me and said, "Surely this must be a mistake!" I immiediately replied back and asked "why would it be a mistake?"

My good friend could just not accept the fact that a company would be willing to pay well over $18,000 for his services! After a few hours of letting it all settle in I got him to reframe his thinking. How? Well instead of that figure being a top end number, I encouraged him to think of the fee as a stepping stone. In fact, the next time he can charge even more!

Take Home Message:
  • Whatever you think that your services are presently worth...double that number! Why? People all too often undervalue themselves.
  • What would happen if tomorrow a nationally known potential client wanted your services and offered to pay you more than you ever imagined? Would you be confident and willing? Or would you be hesitant and uncomfortable?