Wednesday, November 12, 2008

Taking a Break

There is so much information that I have written to post it is crazy!! However, I am in the final stages of getting ready to launch the new site and want to wait until there is better functionality for the viewers before I add any more posts.

Some of you have sent me some fantastic questions regarding intervention strategies with athletes and business staff! I will not make you wait too long I promise!

It will be worth the wait! Thanks for being patient as I go through this exciting growth stage!

Sunday, November 09, 2008

New Website soon to come!

Many of you have contacted me about more information on the various targeted profiles offered. The current site www.innertactics.com primarily focuses on sports. However, the new site will be live within the next 10-14 days!

The new site will have specific information on each of the targeted profiles along with many other user friendly features that you will not want to miss!

Stay tuned!!

Anatomy of a Workout

I just got home from presenting at the Merritt Athletic Club in Baltimore, MD. There were over one hundred personal trainers in attendance and my talk was titled '3 Roadblocks to Personal Training Success'.

The following graphic displays the current approach to the workouts of many personal trainers in our industry:



Many trainers tend to focus on feelings first. In other words, it's either a 'feel the pain' focus where the intent is to solely see how long you can last, or, it's a 'how are you feeling' focus where the trainer wants to make sure the client is feeling good and doesn't want to push them hard.

The other focus is on a targeted muscle area. For example, the entire workout involves training the core (abdominals, hips, and low back).

While each of these areas are critical to a successful program, there is little focus on how to best get the result for what the client actually needs. Instead an approach should look like this:


Taking this approach, the two previously mentioned training strategies support the primary goal which is focusing on client results.

In a volatile economy, focusing on feelings and targeted areas will not be enough to retain current training clients and attract potential new clients. The best marketing strategy for Personal Trainers trying to survive the economy is to focus on getting results!

Saturday, November 08, 2008

Can You Identify with Any of THESE 5 Case Studies?

Wow has this past week been amazing! There are lots of exciting things happening and I wanted to share with you just a few of the events from this past week. Specifically, pay attention to how the value profiles apply to so many different areas of business and life.


  1. Spent time reviewing the profile of one of the top business consultants in the Unites States. This individual is extremely successful, in high demand of Fortune 500 companies, authored an excellent book available at Barnes and Nobles, and is trying to 'juggle a lot of balls in the air' right now. With the Life Profile, we were able to quickly identify how to more efficiently handle all of the 'irons in the fire' and not have them feel like a doormat!

  2. Worked with a potential high draft pick in the upcoming MLB player draft. After having him take the Sports Profile, I worked with his current coach and revealed to him the best way to help this player improve parts of his swing. Now the coach knows how to get the most out of this player and best help him prepare for the Big Leagues!

  3. Spent time with the owner of multiple high-end restaurants discussing staffing issues and job selection and hiring. He doesn't want to waste any more money on putting staff through training only to have to let them go. The Hospitality Profile can help him dramatically improve his employee selection process.

  4. Reviewed a Golf Profile with one of the top LPGA Players on tour. The profile revealed exactly why she is currently playing so well. Particularly where she is giving most of her attention to in her decision making on the course.
  5. A personal trainer (and good friend) asked to have one of his new clients take the Fitness Profile. He is designing a training program for his client to follow three days per week on his own. The profile quickly revealed that his client is most likely not going to be compliant and actually complete the training program on his own.

These are just five examples of many applications and uses of the various targeted profiles. If you have any specific questions regarding the application of any of these profiles please don't hesitate to contact me at support@innertactics.com.

How's Your Mental Filing Cabinet?

If you are like me, getting organized can sometimes be quite a hassle. No wait...staying organized might be actually harder come to think about it! I don't mean organizing the clutter on your desk. I mean organizing your mental thoughts. And yes it can be scary in there (between our ears) sometimes!

Formal Axiology can be used as a wonderful organizational tool. Below are two examples to give you a clearer idea of what I mean:
  1. It can help you gather your thoughts in such a way as to significantly help improve your communication skills...especially when you are experiencing a lot of pressure and emotions. Right now should I be more focused on the person, how they are acting, or what they should be doing?
  2. For coaches it can help you structure more effective workouts. Do I have my players work on this individual skill, practice game situations, or have a little fun and just play?

There are endless applications of formal axiology as a tool for organizing good and making people, places, things, ideas, and actions better! For details on how you can apply this powerful science to your life or business shoot me an email at support@innertactics.com and I will be glad to setup a free exploratory session with you!